Launched: 2017 Melbourne Cup Carnival!

Get set for a racing, fashion and food extravaganza!

The 2017 Melbourne Cup Carnival kicked off in fabulous style at The Park, Flemington Racecourse today.

Hosted by Channel 7’s Jason Richardson and Myer Ambassador and Channel 7’s Rachael Finch, the launch event introduced guests to key racing identities, fashion experts and the finest food offerings to over the Melbourne Cup Carnival.

Victoria Racing Club (VRC) Chairman Amanda Elliott said the four-day Melbourne Cup Carnival will showcase the very best of Melbourne.

 “This unique week in our great city brings the best of racing, fashion, food, wine and entertainment to the attention of the world, and showcases Victoria like nothing else can.

 “The Melbourne Cup Carnival juggernaut will roll on in 2017 as racegoers are treated to a week of wonder at Flemington, and Melbourne’s pulse quickens every day in anticipation of the great week,” said Mrs Elliott.

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To get a taste of what is ready to roll, guests enjoyed the delights at Bar Schweppes and the Flemingo Croquet Lawn, hung out with Nova in The Park, experienced virtual reality racing at TAB, and had glamour touch ups at the COSMOPOLITAN Glam Pit. 

There was plenty of delicious discoveries on offer from 400 Gradi8bitDexterHector’s DeliRice Paper Scissors and Zero Gradi, with thirst quenching showcases by LavazzaJames SquireJames Boag, Absolut, A’Tivo (pictured), Schwepps, Wolf Blass, and The Pony Bar.  


This year, menswear gains a bigger spotlight! As the Myer Fashions on the Field competitions will be held over two days for the Men. For the ladies, get your looks ready as there will be three days of Women’s competition, the Designer award and the Millinery award, as well as the Emirates Stakes Day Fashions on the Field competition. All together in to win a massive prize pool valued at more than $340,000.


The Melbourne Cup Carnival begins on Saturday 4 November with AAMI Victoria Derby Day, and continues with Emirates Melbourne Cup Day onTuesday 7 November, Kennedy Oaks Day on Thursday 9 November and concludes with Emirates Stakes Day on Saturday 11 November.

Tickets are available for purchase from Flinders Street, Southern Cross and North Melbourne train stations or buy online from

Imagery: Craig Lawson/Mr Fashion Man

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