Celebration of the modern guy!

Discover the hottest fashion and lifestyle trends at Festival of Steve this Sat 2 June. Showcasing local designers, retailers, purveyors of classic merchandise, stylists and outfitters in menswear.


Entry is free, and includes tastings by some of Melbourne’s finest food and beverages.

From 12pm at The Kelvin Club.


Xmas Party!

It was a fabulous summer evening for Toorak Village Traders Association Xmas party at Grange Road Egg Shop last night. We celebrated with delicious food, drinks and divine company. I do the social media for Toorak Village, so I was on the scene to capture the action – let’s take a look at my pics…


For more fun action, follow Toorak Village on their social media channels here:

Facebook: www.facebook.com/toorakvillage
Twitter: www.twitter.com/toorakvillage
Instagram: www.instagram.com/toorakvillage


Sunglass launch event!

A fabulous crowd gathered for the Australian launch of the 2018 Resort Collections for Persol Eyewear & Alain Mikli at Eyescan Toorak on Thursday 23 Nov. It was a balmy spring evening, let’s take a look at my shots!


Shop the looks in store at Eyescan Toorak, 469 Toorak Rd, Toorak.

Website: www.eyescan.com.au

Launched: 2017 Melbourne Cup Carnival!

Get set for a racing, fashion and food extravaganza!

The 2017 Melbourne Cup Carnival kicked off in fabulous style at The Park, Flemington Racecourse today.

Hosted by Channel 7’s Jason Richardson and Myer Ambassador and Channel 7’s Rachael Finch, the launch event introduced guests to key racing identities, fashion experts and the finest food offerings to over the Melbourne Cup Carnival.

Victoria Racing Club (VRC) Chairman Amanda Elliott said the four-day Melbourne Cup Carnival will showcase the very best of Melbourne.

 “This unique week in our great city brings the best of racing, fashion, food, wine and entertainment to the attention of the world, and showcases Victoria like nothing else can.

 “The Melbourne Cup Carnival juggernaut will roll on in 2017 as racegoers are treated to a week of wonder at Flemington, and Melbourne’s pulse quickens every day in anticipation of the great week,” said Mrs Elliott.

this one

To get a taste of what is ready to roll, guests enjoyed the delights at Bar Schweppes and the Flemingo Croquet Lawn, hung out with Nova in The Park, experienced virtual reality racing at TAB, and had glamour touch ups at the COSMOPOLITAN Glam Pit. 

There was plenty of delicious discoveries on offer from 400 Gradi8bitDexterHector’s DeliRice Paper Scissors and Zero Gradi, with thirst quenching showcases by LavazzaJames SquireJames Boag, Absolut, A’Tivo (pictured), Schwepps, Wolf Blass, and The Pony Bar.  


This year, menswear gains a bigger spotlight! As the Myer Fashions on the Field competitions will be held over two days for the Men. For the ladies, get your looks ready as there will be three days of Women’s competition, the Designer award and the Millinery award, as well as the Emirates Stakes Day Fashions on the Field competition. All together in to win a massive prize pool valued at more than $340,000.


The Melbourne Cup Carnival begins on Saturday 4 November with AAMI Victoria Derby Day, and continues with Emirates Melbourne Cup Day onTuesday 7 November, Kennedy Oaks Day on Thursday 9 November and concludes with Emirates Stakes Day on Saturday 11 November.

Tickets are available for purchase from Flinders Street, Southern Cross and North Melbourne train stations or buy online from www.flemington.com.au

Imagery: Craig Lawson/Mr Fashion Man

Sleepwear to be seen in!

Melbourne sister act launch sleepwear brand pjMe!

Veena Raja and Mithra Firestone have high-profile careers as a lawyer and engineer, and now they’re pursuing their fashion design dream.

This designer duo have returned home from studying fashion in New York and released a gorgeous sleepwear label that oozes their own personalities, through vibrant colours and sophisticated original prints.

It echoes their vision of bringing a sense of elegance and comfort to the sleepwear world.

Let’s find out more!

Designer and sister duo Veena Raja (left) and Mithra Firestone (right).

Q. When did you first realise you wanted to start a fashion label and what were the next steps you took?
Veena. I knew I wanted to start my own label after attending a design course at the Fashion Institute of Technology (FIT) in New York. My sister and I have complementary skill sets and an almost identical sense of style and appreciation for all things fashion-related. We also get along effortlessly and share the same creative dream, so setting up a business partnership was the next step. pjMe was a natural leap of faith for both of us! It was time to give our creative dreams a chance. So far it’s been an incredibly fun and rewarding journey that has been worth every risk.
Mithra. Since forever my sister and I talked about starting a fashion label together. But in school my strengths were in maths/sciences and as a result I became an engineer. So, after eight years working in that competitive corporate world – I was ready for a career change! I was working in Qatar, my sister was living in New York and she was to begin a course in fashion design. My reaction was to quit my job, join her in New York and do the course so we could begin the dream business we had talked about.

The gorgeous designs from pjMe.

Q. What do you love about fashion?
Veena. Fashion or style is an expression of your personality through clothing. I adore fashion; pretty little dresses and high heels are some of my favourite things.
Mithra. I love that fashion is unique to an individual. It reflects your inner personality as well as complementing your unique physical attributes. When you receive a compliment on your outfit it’s how the clothes complement you as an individual that make your look special.

Where do you draw your design inspiration from?
Veena. Our travels through Asia, Europe and the Middle East have inspired us with bright colours, edgy prints and versatile silhouettes.
Mithra. We love to travel! So we take inspiration from the colours of the environments that include; Asia, Europe and the Middle East.

Q. What advice would you give to young people wanting to create their own brand?
Veena. Just do it! Seriously. Stop thinking about it and make it happen for yourself. This quote motivates me: “Build your own dreams or someone will hire you to build theirs”.
Mithra. Stop dreaming and just do it.


Q. Do you think there is enough support out there for Australian designers?
Veena. Emerging designers always have difficulty breaking into the market and much of it comes down to who you know – be it fashion influencers, bloggers, retailers, media or marketing contacts.
Mithra. Breaking into any industry is always a challenge. Being an emerging designer, it always helps to have good contacts in the blogging, retail and media industries. I still think there could be more support for emerging designers in this regard.

Q. What is your vision for pjMe?
To transform the way women dress whilst relaxing.
Mithra. To transform the way women relax.

Q.  Tell us about your idea of a fun night out?
Veena. With good friends, good food and good music. Typically in some exotic city that deserves exploring.
Mithra. Good company, good wine, good music.

Q. How do you like to relax?
Veena. At home, in my pyjamas, with take-out for dinner and watching Netflix. It’s a true to life re-enactment of Bridget Jones.
Mithra. As above or in bed with a good book.


For more details!

Website/Online store:





Kapten & Son store launch!

Well it’s certainly about time German watch brand Kapten & Son opened their first global concept store! And YES they picked Melbourne, I was on the scene to capture the action on opening night. Check it out: Kapten & Son, 8/11 King St, Prahran VIC 3181. https://kapten-son.com/aus/

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