Welcome to my world! I have a boutique Marketing, PR & Communications business called, Craig Lawson Communications based in South Yarra, Melbourne.
Let this be an introduction into my skills and talent…
I’ve always been an excellent promoter and with my journalism skills – I rock! My sassy writing has made headlines all over the world. It’s my stylish edge that will make your brand stand out and my appetite for success that will help you reach for the stars. I’ve developed the media contacts and communication tools ready to launch your business to the next level – for more info contact me.
Areas of expertise: Creative promotional ideas and marketing plans, event concepts and management, brand building, publicity and digital marketing. Creating PR plans that work and building strong key media and blogger relationships.
We’ve worked with international brands, shopping centres, traders associations, city councils, through to small business and personal brands or maybe you just require a couple of hour’s consultancy – we can tailor packages to suit your budget.
A taste of my proven results and experience:
I looked after the planning of events, promotional activities and digital marketing. It was fantastic to be on-board across the $60 million redevelopment and handled all communications from the first key announcement news through to the launch of Stage 1 the Lifestyle Section in April 2021. I first begin in April 2018 then in December 2019 took over the Marketing Manager Role till April 2021. Worked alongside 35 businesses that included; Woolworths, Bakers Delight, BWS, Flight Centre and Allure Beauty Room to name a few.
Launch of Stage 1 shops of the redevelopment
Event planning, promotion and management
Creation and management of promotional campaigns
Galleria is a leading shopping centre destination in the heart of the Melbourne CBD. I managed the digital marketing and my PR skills are utilised when required. They spent spent $8 million to revitalise and refurbish the centre and I was on-board to launch the development. Galleria has over 25 retail and service stores including; The North Face, Peter Jackson, Boost Juice and Kathmandu. I work alongside these brands to build the profile of Galleria.
Management of the Social Media channels for this leading shopping and entertainment destination. Includes creation of content, photography and sharing the news of the retailers across Instagram and Facebook. With over 270 shops and businesses, Toorak Village is famous for its fashion boutiques, sunny street cafes, fine dining & luxurious beauty parlours!
I also like to run competitions to drive engagement and attract new followers. Here is one I ran for their 15th Sculpture Exhibition, you can view it online here: http://alturl.com/vwyu2
Launching of Pari Passu Boutique in Hampton, Victoria!
In 2016 I built a successful marketing and publicity campaign to launch this luxury boutique. We gained excellent media coverage in the local papers, online media and engaged with leading bloggers to share the news. I also kick started and managed the social media channels for one year.
Century City Walk
I’m the Social Media Manager for Glen Waverley’s entertainment and dining capital! Creation of engaging and interesting content across the social networks; Twitter, Instagram and Facebook. Social strategy to grow networks and promote the centre. Working with brands; Village Cinemas, The Pancake Parlour, Strike Bowling, Century City Tavern, Pescare Restaurant and Airstream Cafe to name a few.
A story I achieved on the new renovations at Century City Walk in the Waverley Leader.
The Jam factory is Melbourne’s leading hub for fashion, food and entertainment. I managed and created excited content that demanded attention and successfully gained thousands of followers across their YouTube, Facebook, Instagram and Twitter accounts. They also drew upon my PR talents when required. The dynamic role had me working alongside brands; Topshop/Topman, Cue, Village Cinemas, Nando’s, Roll’d, Nashi and TGI Fridays, Nine West, The Groove Train to name a few. Below is some of the coverage I’ve helped to generate…
This was a front page news story on the Stonnington Leader promoting the first ever Melbourne’s Mystery Markets at Jam Factory.
Front page on the The Weekly Review for the Fashion at Jam Weekend.
Front page on the Weekly Review for the Jai Waetford launch of the 2013 Christmas celebrations at Jam Factory.
Front page on The Weekly Review for the first ever Melbourne’s Mystery Market at Jam Factory.
These are a couple of the many online competitions that I’ve helped to organise and manage for the Jam Factory. Click here to view it online Meet Me @ Jam Rolld Competition
This was an Instagram competition when the Jam Factory hosted Exxopolis for the Stonnington Glow Festival.
Also, as I’m very handy with a camera, watch one of my YouTube clips when I filmed X Factor star Jai Waetford performed at the Jam Factorywww.youtube.com/watch?v=0Hl3A_0ZAZs
I was on the PR & Marketing team, with complete control of all social media platforms including Twitter, Facebook, Instagram and updated these with creative and catchy content with a view of driving traffic to the online store. Writing content for their blog, photography at events and always on the lookout for ways to build the brand through the media.
Here is a piece I got MIDAS Shoes featured in OK! Magazine
I also had got MIDAS Shoes featured in a fashion editorial piece on Chapel Street Precinct.
And below are a couple of my pictures that I captured for their social media channels, I have loads more, but these are a couple of my favs…
CAPELLI da GG Hair Spa & Salon
PR & Communications consultant. Services include lending a hand with content of social and online media with a view to drive sales to their online store. Streamlining the brand across all media platforms to create a clear and focused message. Creation of eNewsletters, media releases and finding ways to gain coverage.
Creation of marketing campaign: Young Guns takeover the salon, here is the campaign here
The Commoner Restaurant and Bar, Melbourne
Role to implement fresh marketing concepts, updating of website, creation of social media strategy, eNewsletters, development of annual marketing calendar as well as copywriting of all marketing material and event planning.
Check out a some of my eNewsletters for The Commoner here:
For the Love of Mushrooms! Mushroom Tours
Autumn Events! First Up – Melbourne Food & Wine Festival
DON’T MISS THE FINAL SAGA! Planet of the Canapes