Showroom launch!

It was a fabulous time at the Melbourne Watch Company showroom launch on Thursday 14 April. Host for the evening was top male model Sam Wines and guests were treated to Starward Whisky and canapes. Let’s take a look at how the night went down…

The showroom has a rustic feel with exposed wooden beams and black metal accents adding a nice masculine vibe. Nicely mixed with slick modern cabinets to present the timepiece collections.

I’ve been a fan of this brand since I first discovered their watches in 2016, what caught my eye is the fact they’re named after well-known Melbourne locations like Flinders St, Sorrento and Carlton to name a few. Plus, as you’ll see from the photos they’re stunning by design.

There is an interesting backstory, as it all began in 2013 when the brand was established via crowd funding to debut the first watch ‘The Flinders’ and due to the overwhelming response, it then spurred them on to expand with a wider range of designs.

On the night, we had a technician on hand to show us how the watches are pieced together – it’s such a delicate and intricate operation. It will be exciting to see what new releases are next!

The showroom is based in Carlton, book an appointment:

Shop the latest looks from the Melbourne Watch Company:

View more images from the night on my Facebook page:

Photography by Sam Cooke.

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