Sleepwear to be seen in!

Melbourne sister act launch sleepwear brand pjMe!

Veena Raja and Mithra Firestone have high-profile careers as a lawyer and engineer, and now they’re pursuing their fashion design dream.

This designer duo have returned home from studying fashion in New York and released a gorgeous sleepwear label that oozes their own personalities, through vibrant colours and sophisticated original prints.

It echoes their vision of bringing a sense of elegance and comfort to the sleepwear world.

Let’s find out more!

Designer and sister duo Veena Raja (left) and Mithra Firestone (right).

Q. When did you first realise you wanted to start a fashion label and what were the next steps you took?
Veena. I knew I wanted to start my own label after attending a design course at the Fashion Institute of Technology (FIT) in New York. My sister and I have complementary skill sets and an almost identical sense of style and appreciation for all things fashion-related. We also get along effortlessly and share the same creative dream, so setting up a business partnership was the next step. pjMe was a natural leap of faith for both of us! It was time to give our creative dreams a chance. So far it’s been an incredibly fun and rewarding journey that has been worth every risk.
Mithra. Since forever my sister and I talked about starting a fashion label together. But in school my strengths were in maths/sciences and as a result I became an engineer. So, after eight years working in that competitive corporate world – I was ready for a career change! I was working in Qatar, my sister was living in New York and she was to begin a course in fashion design. My reaction was to quit my job, join her in New York and do the course so we could begin the dream business we had talked about.

The gorgeous designs from pjMe.

Q. What do you love about fashion?
Veena. Fashion or style is an expression of your personality through clothing. I adore fashion; pretty little dresses and high heels are some of my favourite things.
Mithra. I love that fashion is unique to an individual. It reflects your inner personality as well as complementing your unique physical attributes. When you receive a compliment on your outfit it’s how the clothes complement you as an individual that make your look special.

Where do you draw your design inspiration from?
Veena. Our travels through Asia, Europe and the Middle East have inspired us with bright colours, edgy prints and versatile silhouettes.
Mithra. We love to travel! So we take inspiration from the colours of the environments that include; Asia, Europe and the Middle East.

Q. What advice would you give to young people wanting to create their own brand?
Veena. Just do it! Seriously. Stop thinking about it and make it happen for yourself. This quote motivates me: “Build your own dreams or someone will hire you to build theirs”.
Mithra. Stop dreaming and just do it.


Q. Do you think there is enough support out there for Australian designers?
Veena. Emerging designers always have difficulty breaking into the market and much of it comes down to who you know – be it fashion influencers, bloggers, retailers, media or marketing contacts.
Mithra. Breaking into any industry is always a challenge. Being an emerging designer, it always helps to have good contacts in the blogging, retail and media industries. I still think there could be more support for emerging designers in this regard.

Q. What is your vision for pjMe?
To transform the way women dress whilst relaxing.
Mithra. To transform the way women relax.

Q.  Tell us about your idea of a fun night out?
Veena. With good friends, good food and good music. Typically in some exotic city that deserves exploring.
Mithra. Good company, good wine, good music.

Q. How do you like to relax?
Veena. At home, in my pyjamas, with take-out for dinner and watching Netflix. It’s a true to life re-enactment of Bridget Jones.
Mithra. As above or in bed with a good book.


For more details!

Website/Online store:





Backstage at Miami Swim Week

Bring on the warm weather so we can get our sexy on!

Check out the backstage action from Miami Swim Week. These hot snaps were taken at opening night on July 20th at the Art Hearts Fashion Event. The show featured 8 designers including: Vichi Swim, The Eight Continent, Grayson Boyd, Courtney Allegra, Hale Bob, Cirone Swim, Elie Madi and Mister Triple X.

Let’s get you in the mood for summer!

Images via Art Hearts Fashion at the Funkshion Tent.


Kapten & Son store launch!

Well it’s certainly about time German watch brand Kapten & Son opened their first global concept store! And YES they picked Melbourne, I was on the scene to capture the action on opening night. Check it out: Kapten & Son, 8/11 King St, Prahran VIC 3181.

RAINS Store Launch!

New store alert! Danish rainwear company RAINS launched their new concept store in Melbourne and I was on the scene to capture the action!

The store is the first of its kind in Oceania! In addition to showcasing their AW17 collection, the store will present the full range of rainproof outerwear, bags and accessories accompanied by limited editions and special collaborative styles. Check it out: RAINS at 19 Manchester Lane, Melbourne, VIC 3000.

More details:

Welcome to my blog: Mr Fashion Man

Welcome. I’m excited to be launching the next stage of my fabulous reporting career. Even though I’ve been blogging under the name Mr Fashion Man for a while now. It has become it’s own brand and thought it was about time to build a stand alone Mr Fashion Man blog. I still have my website but that will be the hub for PR Agency Craig Lawson Communications.

Stay tuned as I have plenty of exciting new things planned and thank you to everyone for your ongoing support. I’m happy to say I’ve built a successful career from doing everything I love. Craig x

My adventures at Australian Fashion Week 2017!

What a fabulous showcase! I attended Mercedes-Benz Fashion Week 2017 in Sydney and had a ball as your trusty Man on the Scene. I was there to uncover the new trends of the Resort season, reporting for my own stylish Mr Fashion Man network and for New Zealand’s #1 Fashion website Plus, it’s a fantastic event to network with the world’s top fashion media and bloggers. Let’s take a look at my adventures with links through to my stylish reports.
Dion Lee shines at the Sydney Opera House. Photo by Getty Images.

Mercedes-Benz Fashion Week Australia 2017 got underway on Sunday with golden boy Dion Lee showing a spectacular collection under the sails of the iconic Sydney Opera House. Click through to our full report from Day 1 & 2:

Katama By Garrett Neff. Photo by Getty Images.

After a spectacular first couple of days of shows at Mercedes-Benz Fashion Week Australia, Day Three was the biggest day yet with 12 shows from start to finish making for an exciting and surprising day of fashion. Among our many highlights were presentations from Macgraw, Katama by Gareth Neff, Roopa Pemmaraju, Gary Bigeni, Bec & Bridge, Zambesi and Michael Lo Sordo. Click through to full report here:

Models walk the runway during the We Are Kindred show at MBFWA 2017. Photo by Stefan Gosatti/Getty Images

Mercedes-Benz Fashion Week Australia was quickly rushing by in a blur of ruffles, sequins and bold colours and on Day Four and we were not disappointed. More brilliant debuts and some strong collections from established labels graced the runway with highlights including Ginger & Smart, We Are Kindred, Yousef Akbar, Vale Denim and KitX. Jump over here for the full daily report:

Dyspnea’s Resort 2018 show involved a cruise on Sydney Harbour. Image courtesy of Getty Images.

All too quickly the last day of Mercedes-Benz Fashion Week Australia shows rolled around with eight remaining presentations left on the schedule. Day Five served up some brilliant shows which reinforced the trends of the week with high highlights including VMajor, Mariam Seddiq, Akira, Dyspnea, Akira and Romance Was Born. Jump across for our full daily report:

Hanging with the models after the Katama runway show at Andrew Boy Charlton Pool. This show was a highlight of the week, it was such an beautiful day and with the Naval Base in the background made for a stunning location to show off the sporty summery style!

Can’t wait till next year – bring on MBFWA 2018!

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