Category: Lifestyle

The stylish fun at Derby Day 2016

The fabulous Megan Gale!

The sun was shining and Derby Day kicked off the Melbourne Cup Carnival in fabulous style. Dress code is the slick combination of black and white. Over 90,000 people in attendance joined in the festive spirit of the day. I was on the scene to capture all the stylish action, let’s take a look…

Looking gorgeous! From the left; Kylie Brown, Nadia Bartel & Chantel O’Neil.
Very sharp! David Thorno & Andrew Rochford.
What a view! Emirates Marquee!
Celebrity chef Curtis Stone chatting to the media in the Emirates Marquee.
Artist David Bromley joined singer- songwriter Brian Cadd for a live performance in the Wolf Blass Marquee.
Dancing up a storm is Alice Zaslavsky aka Alice in Frames in the Wolf Blass Marquee.
What a day! Beautiful view from the Wolf Blass Marquee!
What an entrance! The gorgeous Kate Peck drove into the Birdcage on a motorcycle, then stood for photos with Dider Cohen
Kate Peck & Dider Cohen get the party started in the G.H.Mumm Champagne Marquee!
Very stylish couple!
I’m snapped blowing kisses with the gorgeous singer Samantha Jade!
Derby Day Myer Fashions on the Field winner Gunita Kenina!
Divine! Poached chicken in the Wolf Blass Marquee!
Celebrity DJ Alex Dimitriades rocking the decks in the Sensis Marquee!
Gents in the Sensis Marquee. Paul Juchima /No Paparazzi Man on right.
Stand out style! Olympia Valance.
Gorgeous! On the right, The Bachelor 2016 runner-up Nikki Gogan with her sister Dani Gogan.
Stylish gents outside the Lexus Marquee.
Edgy! Client Liaison brought their Indie Pop vibe to the Sensis Marquee.

The Melbourne Cup Carnival continues with Emirates Melbourne Cup Day on Tuesday 1 November, Crown Oaks Day on Thursday 3 November and concludes with Emirates Stakes Day on Saturday 5 November.

Tickets are still available for purchase from Flinders Street, Southern Cross and North Melbourne train stations or racegoers can buy online from Ticketek.

Race across for more details here: www.flemington.com.au

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First look inside the Birdcage 2016

The fabulous Samantha Jade set to belt out another hit in the Sensis Marquee!

It was glamorous! The media were invited to attend the official unveiling of Flemington’s lavish Birdcage Enclosure today. This iconic precinct is the playground of celebrities and society high-flyers during the Melbourne Cup Carnival. Invitations are always the hottest tickets in town.

I was there to capture all the fashionable action, let’s take a look at how it all went down…

Stunning! The Wolf Blass Marquee curated by artist David Bromley.
The Bar curated by artist David Bromley in the Wolf Blass Marquee.
The gorgeous Bec Hewitt in the Italian themed Lavazza Marquee!
Loved the Milan themed Lavazza Marquee!
Almost too good to eat! Edible garden by Burch and Purchese Sweet Studio in the Tabcorp Marquee!
Mumm Champagne always put on a great show in their Marquee!
Mumm Champagne turned up the heat in their Marquee!
The divine cocktails in the Lexus Marquee, called Hello Kitty Sours with Lycee Liquor, Vodka, Pomegranate Syrup & Lemon Juice.
Always on trend! The fabulous setting in the Myer Marquee!
Delicious! Cheese board in the Myer Marquee!

The Melbourne Cup Carnival begins on Saturday 29 October with AAMI Victoria Derby Day, and continues with Emirates Melbourne Cup Day on Tuesday 1 November, Crown Oaks Day on Thursday 3 November and concludes with Emirates Stakes Day on Saturday 5 November.

Tickets are still available for purchase from Flinders Street, Southern Cross and North Melbourne train stations or racegoers can buy online from Ticketek.

Race across for more details here: www.flemington.com.au

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What a buzz!

Crossing the Brooklyn Bridge!

I had the time of my life! Just back from New York Fashion Week and I was super impressed. It was my first time in the USA and I found New York to be bigger, brighter and more full of life than I ever imagined. The humidity was a battle each day but it worked wonders for my complexion. I stayed on after NYFW and managed to take in the sights of this vibrant city that has so much to offer. I’ll be posting more about my trip once I get unpacked, but here are a couple of highlights.

One of my snaps of the XULY.Bet runway show at New York Fashion Week.
Exploring Times Square!
I had the absolute pleasure to attend the Vivienne Tam after show party!
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Getting social in Toorak

Engagement levels were high on the night! I was invited along by the lovely people of Toorak Village to share my Social Media expertise on Wednesday 24 Feb. It was great to share my insights – plus I love an audience! Let’s take a look at how the social media event unfolded. Images by Dale Peucker.

Chatting with Toorak Traders Association marketing manager Tracey Cammock.
Giving Debra from Villique fashion store some tips on social media.
Shaking hands with the Toorak Traders Association President Tony Fialides.

It was a great night and I thoroughly enjoyed talking about my passion for Public Relations and Social Media. So, call me and let’s chat about how I can help your business. E: craig@craiglawson.net M: 0405 242 249

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Pop-up Alert!

Ice-Cream Doughnuts & Craft Beer at The Strand Melbourne, 3 days only! I stopped by opening day to grab some snaps, have a little taste and chat to the people running the show.

150 litres of ice-cream is expected to be served up this weekend to eager foodies ready to get their hands on these beautiful delights. This has to be perfect timing as scorching hot weather is sweeping across the state.

The husband-wife duo behind The City Lane, Paul and Lauren Kristoff​ have put together this experience of doughnut ice-cream sandwiches and matched craft beers. They will make the toppings and ice-cream from scratch with the doughnuts freshly sourced from Big Lou’s in Fitzroy.

Chatting to Lauren, she says with European backgrounds their lives revolve around food, so it’s great with the pop-ups to share their passion.

“It will be a beautiful way to spend a nice summer day, enjoying the sunshine and chilling with friends,” she says.

Three flavours include; Peanut Butter and Crispy Dark Chocolate, Turkish Delight Cheesecake, and Orange and Cardamom. Matching craft beers have been selected from East Brunswick-based Temple Brewery including the New World Order American Stout, the Rye Hard IPA and the Bicycle Summer Ale.

Taste test: the ice-cream with its creamy texture had a delicious home-made taste and was a hit. Mixed with the topping and doughnut it made the perfect pre-Xmas indulging treat. I have to admit as it was early in the day and if I didn’t have afternoon meetings I would have loved to have washed it down with one of the craft beers as it would have brought a new twist to the overall experience – just another reason to go back over the weekend!

Open 10:30am to 10:30pm from Friday 18 December until Sunday 20 December, in a newly-created space at The Strand Melbourne on Driver Lane in the CBD.

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Melbourne Cup 2015

The race that stops a nation sure knows how to put on a show! Melbourne Cup 2015 drew a massive crowd of 101,000 who witnessed a dream come true as Michelle Payne rode Prince of Penzance to become the first female jockey to win the Emirates Melbourne Cup.

The popular Birdcage Enclosure was home to a host of celebrities including international guest of the VRC and Emirates, Lady Kitty Spencer, Lleyton and Bec Hewitt and Ricky Ponting at Swisse, Jennifer Hawkins and Kris Smith in the Myer marquee, and French DJ David Guetta at G.H. Mumm.

I was on roaming reporter duties to capture the vibe, style and people. And boy was it fun, let’s take a look at the action I snapped…

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Emirates Stakes Day is on Saturday so get your tickets now! https://www.flemington.com.au/melbourne-cup-carnival

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We’re off and racing…

Giddy Up! Derby Day launched the start of Melbourne Cup Carnival in fabulous style on Saturday. The morning thunder storms didn’t dampen the spirits of 85,000 race-goers who flocked to Flemington Raceway. The popular Birdcage Enclosure was home to a host of celebrities including Millie Mackintosh at Emirates, Hilary Swank in the Swisse marquee and Jennifer Hawkins in the Myer marquee, while the Lavazza marquee played host to footballers Marc Murphy and Chris Judd.  The fashion was impressive and it’s great to see how people choose to express their personal style yet remain within the Derby Day fashion rules of black and white. Let’s take a look at my snaps from the fun, style and vibe of Derby Day 2015…

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We have three more race days to go! Get your outfits sorted and I’ll see you there. Tickets can be brought here:https://www.flemington.com.au/melbourne-cup-carnival

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