RAINS Store Launch!

New store alert! Danish rainwear company RAINS launched their new concept store in Melbourne and I was on the scene to capture the action!

The store is the first of its kind in Oceania! In addition to showcasing their AW17 collection, the store will present the full range of rainproof outerwear, bags and accessories accompanied by limited editions and special collaborative styles. Check it out: RAINS at 19 Manchester Lane, Melbourne, VIC 3000.

More details: www.rainsaustralia.com.au

Welcome to my blog: Mr Fashion Man

Welcome. I’m excited to be launching the next stage of my fabulous reporting career. Even though I’ve been blogging under the name Mr Fashion Man for a while now. It has become it’s own brand and thought it was about time to build a stand alone Mr Fashion Man blog. I still have my craiglawson.net website but that will be the hub for PR Agency Craig Lawson Communications.

Stay tuned as I have plenty of exciting new things planned and thank you to everyone for your ongoing support. I’m happy to say I’ve built a successful career from doing everything I love. Craig x

My adventures at Australian Fashion Week 2017!

What a fabulous showcase! I attended Mercedes-Benz Fashion Week 2017 in Sydney and had a ball as your trusty Man on the Scene. I was there to uncover the new trends of the Resort season, reporting for my own stylish Mr Fashion Man network and for New Zealand’s #1 Fashion website http://www.FashioNZ.co.nz. Plus, it’s a fantastic event to network with the world’s top fashion media and bloggers. Let’s take a look at my adventures with links through to my stylish reports.
Dion Lee shines at the Sydney Opera House. Photo by Getty Images.

Mercedes-Benz Fashion Week Australia 2017 got underway on Sunday with golden boy Dion Lee showing a spectacular collection under the sails of the iconic Sydney Opera House. Click through to our full report from Day 1 & 2: www.fashionz.co.nz/event/mbfwa-2017-day-one-and-two/

Katama By Garrett Neff. Photo by Getty Images.

After a spectacular first couple of days of shows at Mercedes-Benz Fashion Week Australia, Day Three was the biggest day yet with 12 shows from start to finish making for an exciting and surprising day of fashion. Among our many highlights were presentations from Macgraw, Katama by Gareth Neff, Roopa Pemmaraju, Gary Bigeni, Bec & Bridge, Zambesi and Michael Lo Sordo. Click through to full report here: www.fashionz.co.nz/event/mbfwa-2017-day-three

Models walk the runway during the We Are Kindred show at MBFWA 2017. Photo by Stefan Gosatti/Getty Images

Mercedes-Benz Fashion Week Australia was quickly rushing by in a blur of ruffles, sequins and bold colours and on Day Four and we were not disappointed. More brilliant debuts and some strong collections from established labels graced the runway with highlights including Ginger & Smart, We Are Kindred, Yousef Akbar, Vale Denim and KitX. Jump over here for the full daily report: www.fashionz.co.nz/event/mbfwa-2017-day-four

Dyspnea’s Resort 2018 show involved a cruise on Sydney Harbour. Image courtesy of Getty Images.

All too quickly the last day of Mercedes-Benz Fashion Week Australia shows rolled around with eight remaining presentations left on the schedule. Day Five served up some brilliant shows which reinforced the trends of the week with high highlights including VMajor, Mariam Seddiq, Akira, Dyspnea, Akira and Romance Was Born. Jump across for our full daily report: www.fashionz.co.nz/event/mbfwa-2017-day-five

Hanging with the models after the Katama runway show at Andrew Boy Charlton Pool. This show was a highlight of the week, it was such an beautiful day and with the Naval Base in the background made for a stunning location to show off the sporty summery style!

Can’t wait till next year – bring on MBFWA 2018!

Buckle up – let’s go for a ride!

Hold on tight, I’m in the driver’s seat and of course you’re guaranteed a fashion fix. We’re going for a spin through Bill Richardson Transport World in Invercargill, New Zealand!
2. Invercargill

It opened in 2015 and is the largest private automotive museum of its type in the world. First up, I’m not a car fan – not one bit, I don’t even own one. I enjoy a modern inner city Melbourne lifestyle of catching Uber and Public Transport.

4. Invercargill
One of the sheds on display.

So, I was actually quite surprised how much I enjoyed visiting Transport World that I had to report and snap my experience. Plus, there was some over-the-top and fabulous fashion on display!

Invercargill 7

An entire level was dedicated to Southland’s FibreOctave Wearable Art and Musical Extravaganza. The designs on display are handcrafted from new, recycled, reinvented and couture materials.  FibreOctave is an annual spectacle of colour and creativity with the next event on 9 June 2017.

Invercargill 6

Now back to the cars, the collection was massive, to be honest I was expecting a room full of maybe 30 cars. But far out, there were sheds (as they call them) full of so many styles. What really caught my eye was the immaculate condition of these vehicles, it made for a slick automobile history lesson.

3. Invercargill

It’s an impressive collection with hundreds of motor vehicles and petrol pumps on display throughout the 15,000 square metres. It was the quirky details that really made this a visit worthwhile as even the toilets were on theme with mini petrol pumps as taps for some of the wash basins.

Invercargill 8

The retro Kombi section was my favourite that made me want to grab some friends, hit the highway and go on a crazy road trip!

5. Invercargill

Absolutely worth a visit!

More details:
www.transportworld.co.nz
www.fibreoctave.co.nz

Showroom launch!

It was a fabulous time at the Melbourne Watch Company showroom launch on Thursday 14 April. Host for the evening was top male model Sam Wines and guests were treated to Starward Whisky and canapes. Let’s take a look at how the night went down…

The showroom has a rustic feel with exposed wooden beams and black metal accents adding a nice masculine vibe. Nicely mixed with slick modern cabinets to present the timepiece collections.

I’ve been a fan of this brand since I first discovered their watches in 2016, what caught my eye is the fact they’re named after well-known Melbourne locations like Flinders St, Sorrento and Carlton to name a few. Plus, as you’ll see from the photos they’re stunning by design.

There is an interesting backstory, as it all began in 2013 when the brand was established via crowd funding to debut the first watch ‘The Flinders’ and due to the overwhelming response, it then spurred them on to expand with a wider range of designs.

On the night, we had a technician on hand to show us how the watches are pieced together – it’s such a delicate and intricate operation. It will be exciting to see what new releases are next!

The showroom is based in Carlton, book an appointment: www.melbournewatch.com.au/showroom

Shop the latest looks from the Melbourne Watch Company: www.melbournewatch.com.au

View more images from the night on my Facebook page: http://alturl.com/8xb7y

Photography by Sam Cooke.

Trend Report: GQ Menswear Runway

The GQ Australia Fashion Runway. Image: Lucas Dawson Photography

By Laura Rushworth.

The style dial was set to thrill at the GQ Australia Menswear Runway on Friday 17 March.

Set in the majestic Royal Exhibition Building, it was a highlight show as part of the packed schedule for the 2017 Virgin Australia Melbourne Fashion Festival. Let’s take a look at the key trends you’ll be wearing this autumn and winter.

Style: Jack London. Image: Lucas Dawson Photography

The event kicked off with a dark and broody rock soundtrack evoking a sense of power and mystery.

Taking the runway by storm, Jack London presented an edgy line of grungy leather jackets styled with tartan checkered suits and a collection of dark knits, creating a polished look for the guys.

Style: Dom Bagnato. Image: Lucas Dawson Photography

For the stylish gents, Dom Bagnato lived up to the hype and presented a vision of bold blue suits, illustrating his contemporary classic looks mixed with Italian style. This alluring line oozed charisma and stark sophistication, evident through his remarkable craftsmanship and tailoring.

Style: Calibre. Image: Lucas Dawson Photography

Calibre delivered a collection of their recognisable signature elements, incorporating new contemporary pieces in their Fall/Winter line. Calibre’s premium fashion looks included leather biker jackets, the perfect tailored pants, checkered knits and silver zipped bomber jackets, offering the highest quality casual garments, through to their exquisitely made sharp suits.

Style: Autonomy. Image: Lucas Dawson Photography

Autonomy exposed their quality, superior fits and abiding style on the GQ Runway. Drawing their inspiration from timeless apparel pieces that are everyday essentials for the “IT” man, who seeks durable and long lasting pieces he can treasure. Some of these looks included navy blue jeans styled with a dark knit and trendy bomber jacket for a virile edge.

Style: Arthur Galan AG. Photography: Lucas Dawson Photography

One designer that definitely spoke to the masses, was Arthur Galan’s collection that exuded directional street style and masculinity. His use of camo stood out with his new take of adding gold chunky zip detail on jackets and pants. The explicit skill and use of superior fabrics, definitely set him apart.

 

This show offered an intriguing vision on macho elegance, capturing viewers through cutting edge style and modern looks on the Runway. VAMFF wrapped up the shows end with an exciting strobe light effect display, exuding a strong finish to an efficacious evening.

Killer Lineup: GQ Menswear Fashion Runway

M.J. Bale set to rock the runway on Friday night!

By Laura Rushworth

It’s all about the BOYS! The GQ Menswear Fashion Runway has a killer designer lineup ready to rock the Virgin Australia Melbourne Fashion Festival on Friday 17 March 2017. This runway will showcase a range of menswear that is set to impress including labels; Dom Bagnato, M.J. Bale, Arthur Galan AG, Calibre, Aquila AMXANDER, Jack London and Autonomy.

Aquila stepping up the style game!

M.J. Bale will feature their 2017 Autumn collection, presenting their vision by correlating the past with the present, drawing inspiration from an era of hardship regarded as the ‘Golden Age of Elegance’ the 1930’s, mixed with the modern chic style of today.

Calibre is a pioneer in Australia’s fashion landscape and will bring impeccable style and taste to the Runway displaying the perfect autumn look for the perfect gentlemen.

Jack London will be delivering their winter collection.

Jack London will be showcasing their signature looks inspired by the British and European Mod Rocker scene of the 1960’s, with their classic tailoring being a synonymous element to the brand.

This evolutionary Fashion Runway will be the largest menswear designer line-up yet,with the freshest looks and trends to be shown off to the public eye. This night is also a celebration for the designers that will take you on a journey of suave fashion created to suit all occasions.

Cutting edge style by Calibre.

Followed by the GQ Menswear After Party at Spice Market, this is a night for the style seekers.

Purchase tickets here: www.vamff.com.au/event/gq-australia-menswear-runway/

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