It was fierce!

The New York Fashion Week show that blew my socks off! Dynamic fashion label Xuly.Bët showcased an innovative approach towards vibrant street styled clothing.

The prints were African inspired with bold, colourful and adventurous prints rocking the runway. Oversized jackets, relaxed style dresses and edgy pant suits were the stand outs. I was excited to have a front row seat to snap the action and take in the vibe. The models rocked the lab style sunglasses that featured eye-catching images. I’m so getting myself a pair.

I was excited to have a front row seat to snap the action and take in the vibe. One of my shots was featured online for FM Magazine in New York. You can catch the story here: http://bit.ly/2d5UqYw

If you like to turn heads – then this collection is for you! Snap up some pieces here: www.xulybet.com

October 24, 2016 0

New York Street Art

For a change of pace let’s look at the some of the cool street art I captured in New York. It was great to stay for a few days after Fashion Week and play tourist. This is some of the edgy street art that caught my eye…

October 22, 2016 0

Leanne Marshall at New York Fashion Week!

I had the fabulous pleasure of attending Leanne Marshall’s runway show at New York Fashion Week!

Project Runway fans will recognise Marshall as the winner of Season 5 in 2008. She has been a regular show caser at New York Fashion Week ever since her win. Her Spring/Summer 2017 collection was showcased on a very balmy summer day in the Big Apple. As the lights dimmed in the industrial style room, the models started to glide down the runway in beautiful feminine and sophisticated style. Marshall’s collection featured long flowing gowns and sheer cocktail dresses with added frills for that extra bit of fun. The colour choices were exquisite, adding a lavish touch in the hues of lavender, apricot and blue. She balanced the looks with a casual and comfortable appeal of nude coloured sandals.

Let’s take a look at some of my favourite designs…

Shop the looks online here: www.shopleannemarshall.com

October 10, 2016 0

What a buzz!

Crossing the Brooklyn Bridge!

I had the time of my life! Just back from New York Fashion Week and I was super impressed. It was my first time in the USA and I found New York to be bigger, brighter and more full of life than I ever imagined. The humidity was a battle each day but it worked wonders for my complexion. I stayed on after NYFW and managed to take in the sights of this vibrant city that has so much to offer. I’ll be posting more about my trip once I get unpacked, but here are a couple of highlights.

One of my snaps of the XULY.Bet runway show at New York Fashion Week.

I had the absolute pleasure to attend the Vivienne Tam after show party!

September 27, 2016 0

New York Fashion Week – here I come!

Look out New York – here I come! I’m heading to New York Fashion Week and will be in the USA from Sat 3 Sept – Sat 23 Sept.

It will be business as usual as I have a team on the ground in Melbourne. Best point of contact will be email. See you on the New York Fashion Week runway!

September 2, 2016 0

Getting social in Toorak

Engagement levels were high on the night! I was invited along by the lovely people of Toorak Village to share my Social Media expertise on Wednesday 24 Feb. It was great to share my insights – plus I love an audience! Let’s take a look at how the social media event unfolded. Images by Dale Peucker.

Chatting with Toorak Traders Association marketing manager Tracey Cammock.

Giving Debra from Villique fashion store some tips on social media.

Shaking hands with the Toorak Traders Association President Tony Fialides.

It was a great night and I thoroughly enjoyed talking about my passion for Public Relations and Social Media. So, call me and let’s chat about how I can help your business. E: craig@craiglawson.net M: 0405 242 249

March 1, 2016 0

Pop-up Alert!

Ice-Cream Doughnuts & Craft Beer at The Strand Melbourne, 3 days only! I stopped by opening day to grab some snaps, have a little taste and chat to the people running the show.

150 litres of ice-cream is expected to be served up this weekend to eager foodies ready to get their hands on these beautiful delights. This has to be perfect timing as scorching hot weather is sweeping across the state.

The husband-wife duo behind The City Lane, Paul and Lauren Kristoff have put together this experience of doughnut ice-cream sandwiches and matched craft beers. They will make the toppings and ice-cream from scratch with the doughnuts freshly sourced from Big Lou’s in Fitzroy.

Chatting to Lauren, she says with European backgrounds their lives revolve around food, so it’s great with the pop-ups to share their passion.

“It will be a beautiful way to spend a nice summer day, enjoying the sunshine and chilling with friends,” she says.

Three flavours include; Peanut Butter and Crispy Dark Chocolate, Turkish Delight Cheesecake, and Orange and Cardamom. Matching craft beers have been selected from East Brunswick-based Temple Brewery including the New World Order American Stout, the Rye Hard IPA and the Bicycle Summer Ale.

Taste test: the ice-cream with its creamy texture had a delicious home-made taste and was a hit. Mixed with the topping and doughnut it made the perfect pre-Xmas indulging treat. I have to admit as it was early in the day and if I didn’t have afternoon meetings I would have loved to have washed it down with one of the craft beers as it would have brought a new twist to the overall experience – just another reason to go back over the weekend!

Open 10:30am to 10:30pm from Friday 18 December until Sunday 20 December, in a newly-created space at The Strand Melbourne on Driver Lane in the CBD.

December 18, 2015 0

Melbourne Cup 2015

The race that stops a nation sure knows how to put on a show! Melbourne Cup 2015 drew a massive crowd of 101,000 who witnessed a dream come true as Michelle Payne rode Prince of Penzance to become the first female jockey to win the Emirates Melbourne Cup.

The popular Birdcage Enclosure was home to a host of celebrities including international guest of the VRC and Emirates, Lady Kitty Spencer, Lleyton and Bec Hewitt and Ricky Ponting at Swisse, Jennifer Hawkins and Kris Smith in the Myer marquee, and French DJ David Guetta at G.H. Mumm.

I was on roaming reporter duties to capture the vibe, style and people. And boy was it fun, let’s take a look at the action I snapped…

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