Craig Lawson is a PR & Marketing Professional known for his creative flair, strategic insights and ability to drive impactful results. As the founder of Craig Lawson Communications, he helps businesses craft compelling brand stories, execute innovative campaigns and connect authentically with their audiences.
With expertise spanning event management, digital marketing, public relations and content creation, Craig’s work blends creativity with strategy to deliver measurable success. As a collaborative leader, Craig excels at managing teams, fostering innovation and guiding projects to success. He also leverages a vast database of key contacts to build powerful networks and partnerships that amplify results.
A skilled public speaker, Craig shares his knowledge on marketing trends, brand storytelling and communication strategies, inspiring audiences to think big and embrace new possibilities. He has organised impactful events, designed standout campaigns and consistently delivered strategies that make a lasting impression. Craig’s passion lies in empowering businesses and individuals to thrive in a fast-paced, ever-evolving landscape.
Let Craig Lawson Communications bring your vision to life with storytelling that resonates, strategies that deliver and leadership that drives success.
Blackburn Square
As the current Marketing Manager at Blackburn Square, I have been proudly driving the centre’s marketing and communications strategy since first joining in April 2018. Over the years, I have played an integral role in the $60 million redevelopment, contributing to the transformation of the centre into a vibrant community shopping destination.
In this role, I lead the planning and execution of events, promotional campaigns and digital marketing initiatives designed to engage the local community and elevate the centre’s profile. Collaborating closely with a diverse mix of 45 retailers including; Woolworths, Coles, ALDI, Bakers Delight, BWS and Allure Beauty Room, I develop innovative marketing solutions tailored to their needs, ensuring alignment with the overall brand strategy.
Being part of the redevelopment has provided an incredible opportunity to demonstrate my expertise in stakeholder collaboration, fostering strong community connections, and leveraging data-driven marketing strategies to deliver impactful results.
Some highlights to date include launching over 20 new stores
Event planning, promotion and management
Creation and management of promotional campaigns
Galleria Melbourne
Galleria is a leading shopping centre destination in the heart of the Melbourne CBD. I managed the digital marketing and my PR skills are utilised when required. They spent spent $8 million to revitalise and refurbish the centre and I was on-board to launch the development. Galleria has over 25 retail and service stores including; The North Face, Peter Jackson, Boost Juice and Kathmandu. I work alongside these brands to build the profile of Galleria.
I enjoy public speaking and I’m called upon to host live chats in the food court!
I’m handy with a camera, one of my pics from the completed refurbishment.
I’m always on the scene to capture the action, snapped this as The Feel Good Festival.
At Galleria we just completed the Feel Good Festival in Sept 2016! We promoted and ran two successful online competitions.
Toorak Village
www.toorakvillage.com.au
Management of the Social Media channels for this leading shopping and entertainment destination. Includes creation of content, photography and sharing the news of the retailers across Instagram and Facebook. With over 270 shops and businesses, Toorak Village is famous for its fashion boutiques, sunny street cafes, fine dining & luxurious beauty parlours!
I also like to run competitions to drive engagement and attract new followers. Here is one I ran for their 15th Sculpture Exhibition, you can view it online here: http://alturl.com/vwyu2
On the scene to capture the action at events.
On of my stylish snaps capturing their annual Artwalk Exhibition.
I love to create engaging social media posts that promote the village brand.
I enjoy public speaking and hosting information nights.
Launching of Pari Passu Boutique in Hampton, Victoria!
In 2016 I built a successful marketing and publicity campaign to launch this luxury boutique. We gained excellent media coverage in the local papers, online media and engaged with leading bloggers to share the news. I also kick started and managed the social media channels for one year.
Article announcing the news of the boutique on the front page of Fashion Journal!
Story in The Bayside Leader announcing the news.We got a lovely story on Draw Dress Dream with style from the boutique.
Networking within our extensive blogger list to achieve fantastic results.
Century City Walk
www.centurycitywalk.com.au
I’m the Social Media Manager for Glen Waverley’s entertainment and dining capital! Creation of engaging and interesting content across the social networks; Twitter, Instagram and Facebook. Social strategy to grow networks and promote the centre. Working with brands; Village Cinemas, The Pancake Parlour, Strike Bowling, Century City Tavern, Pescare Restaurant and Airstream Cafe to name a few.
A story I achieved on the new renovations at Century City Walk in the Waverley Leader.
Pancake Parlour competition that received an outstanding response with over 800 entries!One of their events I helped to promote and it was a packed house!
I enjoy promoting events and posting directly from the scene onto social media.
The Jam Factory
http://www.thejamfactory.com.au
The Jam factory is Melbourne’s leading hub for fashion, food and entertainment. I managed and created excited content that demanded attention and successfully gained thousands of followers across their YouTube, Facebook, Instagram and Twitter accounts. They also drew upon my PR talents when required. The dynamic role had me working alongside brands; Topshop/Topman, Cue, Village Cinemas, Nando’s, Roll’d, Nashi and TGI Fridays, Nine West, The Groove Train to name a few. Below is some of the coverage I’ve helped to generate…
This was a front page news story on the Stonnington Leader promoting the first ever Melbourne’s Mystery Markets at Jam Factory.
Front page on the The Weekly Review for the Fashion at Jam Weekend.
Front page on the Weekly Review for the Jai Waetford launch of the 2013 Christmas celebrations at Jam Factory.
Front page on The Weekly Review for the first ever Melbourne’s Mystery Market at Jam Factory.
These are a couple of the many online competitions that I’ve helped to organise and manage for the Jam Factory. Click here to view it online Meet Me @ Jam Rolld Competition
This was an Instagram competition when the Jam Factory hosted Exxopolis for the Stonnington Glow Festival.
Also, as I’m very handy with a camera, watch one of my YouTube clips when I filmed X Factor star Jai Waetford performed at the Jam Factorywww.youtube.com/watch?v=0Hl3A_0ZAZs
MIDAS Shoes
www.midasshoes.com.au
I was on the PR & Marketing team, with complete control of all social media platforms including Twitter, Facebook, Instagram and updated these with creative and catchy content with a view of driving traffic to the online store. Writing content for their blog, photography at events and always on the lookout for ways to build the brand through the media.
Here is a piece I got MIDAS Shoes featured in OK! Magazine
I also had got MIDAS Shoes featured in a fashion editorial piece on Chapel Street Precinct.
And below are a couple of my pictures that I captured for their social media channels, I have loads more, but these are a couple of my favs…
CAPELLI da GG Hair Spa & Salon
PR & Communications consultant. Services include lending a hand with content of social and online media with a view to drive sales to their online store. Streamlining the brand across all media platforms to create a clear and focused message. Creation of eNewsletters, media releases and finding ways to gain coverage.
Creation of marketing campaign: Young Guns takeover the salon, here is the campaign here
The Commoner Restaurant and Bar, Melbourne
Role to implement fresh marketing concepts, updating of website, creation of social media strategy, eNewsletters, development of annual marketing calendar as well as copywriting of all marketing material and event planning.
Check out a some of my eNewsletters for The Commoner here:
For the Love of Mushrooms! Mushroom Tours
Autumn Events! First Up – Melbourne Food & Wine Festival
DON’T MISS THE FINAL SAGA! Planet of the Canapes
Mr Fashion Man 